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Pardot-Consultant Online Version - Pardot-Consultant Study Guide

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Salesforce Certified Pardot Consultant exam is designed for professionals who want to demonstrate their expertise in designing and implementing Pardot solutions. Pardot is a marketing automation platform that enables businesses to generate leads, nurture them, and track their progress through the sales funnel. The Pardot Consultant certification is ideal for professionals who work with Pardot on a regular basis or who are responsible for implementing and managing Pardot solutions for their organization.

Salesforce Pardot-Consultant Exam consists of 60 multiple-choice questions, which must be completed within 90 minutes. Pardot-Consultant exam is administered by Salesforce and can be taken online or in-person at a testing center. To pass the exam, you must score at least 68%.

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Salesforce Certified Pardot Consultant Sample Questions (Q113-Q118):

NEW QUESTION # 113
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
B. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
C. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
D. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

Answer: D

NEW QUESTION # 114
There is Custom Field Type in Pardot called CRM User

A. True
B. False

Answer: A

NEW QUESTION # 115
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect field value.
B. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
C. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.
D. The record that was last updated sets the field value for a synced prospect.

Answer: D

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-pardot-

NEW QUESTION # 116
Select available Social Posting Connectors

A. Linkedln
B. Zone
C. Twitter
D. Tumblr
E. Instagram
F. WhatsApp
G. Facebook

Answer: A,C,G

NEW QUESTION # 117
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
B. Refine scoring and grading models to only give the Sales team the most qualified leads.
C. Offer more conversion points for visitors such as Pardot forms and landing pages.
D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Answer: B

NEW QUESTION # 118
......

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